Marketing
Madeleine Besson, Lyvie Guéret-Talon, Marianne Abramovici
14,99 €
14,99 €
4,99 €
4,99 €
4,99 €
4,99 €
4,99 €
4,99 €
4,99 €
4,99 €
4,99 €
4,99 €
4,99 €
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Le cas des services
Recueil de cas en management et marketing des services
Commerce de gros, commerce inter-entreprises
Les enjeux de l’intermédiation
Summary: Pop!
Review and Analysis of Horn's Book
Summary: Free Marketing
Review and Analysis of Cockrum's Book
Summary: Repositioning
Review and Analysis of Trout and Rivkin's Book
Summary: Rules for Revolutionaries
Review and Analysis of Kawasaki's Book
Summary: Contagious
Review and Analysis of Berger's Book
Summary: The New Rules of Marketing & PR
Review and Analysis of Meerman Scott's Book
Summary: Turn Clicks into Customers
Review and Analysis of Forrester's Book
Summary: Unleashing the Ideavirus
Review and Analysis of Godin's Book
Summary: The Fall of Advertising and the Rise of PR
Review and Analysis of the Ries' Book
Summary: Word of Mouth Marketing
Review and Analysis of Sernovitz's Book
Summary: Youtility
Review and Analysis of Baer's Book