Summary: Word of Mouth Marketing
Résumé
The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking".
This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book, the author explains the characteristics that make word of mouth marketing great for your business and why you should focus on the happiness of your customers in order to drive sales.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Word of Mouth Marketing" and discover why your customers are the real driving force behind your marketing.
This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book, the author explains the characteristics that make word of mouth marketing great for your business and why you should focus on the happiness of your customers in order to drive sales.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Word of Mouth Marketing" and discover why your customers are the real driving force behind your marketing.
Auteur
Caractéristiques
Éditeur : Must Read Summaries
Publication : 12 novembre 2014
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 1,63 Mo (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3187
EAN13 Livre numérique eBook [ePub] : 9782511022139
EAN13 (papier) : 9782511042236
