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Summary: The Art of Woo

Review and Analysis of Shell and Moussa's Book

de BusinessNews Publishing (auteur)
Maison d'édition : Must Read Summaries
novembre 2014
15 pages Téléchargement après achat
4,99 €

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Résumé

The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".

This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The Art of Woo" and discover the key to selling to customers who come back again and again.

Auteur

Auteur(s) : BusinessNews Publishing

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Caractéristiques

Éditeur : Must Read Summaries

Auteur(s) : BusinessNews Publishing

Publication : 12 novembre 2014

Intérieur : Noir & blanc

Support(s) : Livre numérique eBook [ePub]

Contenu(s) : ePub

Protection(s) : Marquage social (ePub)

Taille(s) : 1,41 Mo (ePub)

Langue(s) : Anglais

Code(s) CLIL : 3190

EAN13 Livre numérique eBook [ePub] : 9782511021576

EAN13 (papier) : 9782511047255

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