Résumé
The Importance of Storytelling in Business (collection Business Essentials) reveals how storytelling, business, marketing, brand, emotion, customer, sales, strategy, narrative and leadership intertwine to turn any pitch into measurable persuasion. From Domino's reputation-saving confession to Patagonia's planet-first crusade, this fast-paced guide shows you how to cast your customer as the hero, wield a neuroscience-backed three-act structure and transform cold spreadsheets into warm, unforgettable stories that sell.
Entrepreneurs, marketers and executives will find step-by-step frameworks, ready-made templates, keyword check-lists and action plans you can deploy before your next meeting-boosting performance, engagement and loyalty without adding a single slide.
Specially distilled into the exclusive FIVE MINUTES format, the entire book delivers its punch in just 5 minutes of reading-perfect for a coffee break, commute or boarding call.
Don't miss your competitive edge : order your copy today and start narrating success that audiences-and search engines-will never forget !
Auteur
Caractéristiques
Éditeur : Five Minutes Editions
Publication : 17 juillet 2025
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 168 ko (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3308, 3309, 3310
EAN13 Livre numérique eBook [ePub] : 9791043402425
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