Bricks and Clicks

How We Drove Sonic into the Digital Age

de Clifford Hudson (auteur), Craig Miller (auteur)

Maison d'édition : Forbes Books

juin 2025

Le produit n'est pas disponible à la vente.

In Bricks and Clicks, Clifford Hudson and Craig Miller reveal the behind-the-scenes story of Sonic’s transformation from a nostalgic drive-in restaurant into a forward-thinking enterprise.

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Résumé

Bricks and Clicks: How We Drove Sonic into the Digital Age offers a compelling narrative about how two industry veterans—Clifford Hudson and Craig Miller—transformed a nostalgic drive-in chain into a twenty-first-century business powerhouse. The book provides deep insights into their leadership journey and the innovative strategies that helped Sonic thrive during periods of unprecedented change and disruption.

Structured around their CuPID framework (Customer focus, Profitability, Innovation, Differentiation), the book explores practical ways businesses can integrate new technologies into their operations without losing sight of their core values. From introducing digital payment systems to leveraging customer data insights, Bricks and Clicks provides a blueprint for sustainable growth.

Perfect for entrepreneurs, executives, and business leaders, this book offers actionable lessons on navigating change, building resilient enterprises, and harnessing technology to unlock new opportunities in the digital economy.

Auteur

Clifford Hudson (auteur)

CLIFFORD HUDSON, former CEO of Sonic Drive-In, led the brand through a significant transformation into the digital era. With a focus on customer engagement and technology integration, Hudson guided Sonic to thrive in a competitive market. Now based in Oklahoma City, Hudson shares his insights through public speaking and advisory roles.
Craig Miller (auteur)

CRAIG MILLER, a business and technology strategist, has spent more than forty years shaping the future of major brands. His expertise in digital strategies, emerging technologies, and innovation helped Sonic achieve new levels of growth and operational efficiency. Miller resides on the East Coast and offers advisory and consulting services to businesses navigating change and striving for growth in the digital economy.