Summary of Edward Bernays’s Crystallizing Public Opinion
Résumé
Get the Summary of Edward Bernays’s Crystallizing Public Opinion in 20 minutes. Please note: This is a summary & not the original book. In Crystallizing Public Opinion (1923), Edward Bernays provides extensive explanations of the broad principles of the public relations profession. He seeks to recover the reputation of this field of study, helping readers to view it as a result of intellectual traditions. In his view, the goal of public relations is to facilitate public communications by crafting and maintaining a firm and direct simplification of complex social issues. He describes the public relations counsel as a social scientist who specializes in fully understanding the public opinion and knowing the means through which the public mind is influenced, touching on the subjects of propaganda, stereotypes, the press, and public interactions...
Auteur
Caractéristiques
Éditeur : Slingshot Books
Publication : 28 mai 2024
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 1,3 Mo (ePub)
Langue(s) : Anglais
EAN13 Livre numérique eBook [ePub] : 9798350032734
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