Résumé
Short-sighted, polluting, and greedy… A barrage of criticism has been leveled at business over the last twenty years, challenging its legitimacy. Once a source of national pride and a bastion of progress, business as an activity has been covered in opprobrium for having contributed to the problems bedeviling our planet, extending from ever-growing inequalities to intractable ecological crises. The authors of this book nonetheless believe that business benefits society. Some people in business have lost sight of that fact, but this only underscores the urgency of restoring to business its original role : its usefulness to society as a whole. Business that is useful has an increasingly important and necessary role to play in addressing the colossal environmental, social, and political issues we face today. Realizing something so ambitious requires a collective redefinition of capitalism. Relying on lessons learned from recent crises and the combined perspectives of a captain of industry and a leading academic, A Broader Vision of Business aims to lay the foundations for a new narrative of business.
Auteur
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Polytechnicien et ingénieur des Ponts et chaussées, Antoine Frérot est P-D.G de Veolia depuis 2009.
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Rodolphe Durand, diplômé de HEC, titulaire d'un DEA en sciences de gestion, et d'une maîtrise de philosophie. Actuellement en fin de thèse de gestion, chargé de cours et assistant de recherche au Groupe HEC.
Caractéristiques
Support(s) : Livre numérique eBook [PDF], Livre numérique eBook [ePub]
Protection(s) : DRM Adobe (PDF), DRM Adobe (ePub)
Taille(s) : 1,04 Mo (PDF), 625 ko (ePub)
EAN13 Livre numérique eBook [PDF] : 9782080294302
EAN13 Livre numérique eBook [ePub] : 9782080294272
EAN13 (papier) : 9782080278548
