True Founder

What No One Else Has the Guts to Teach You About Starting Your First Business

de Marc Lafleur (auteur)

Maison d'édition : Forbes Books

février 2023

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Résumé

People think that being a founder is glamorous, that it means posting Instagram photos at a coffee shop all day or spending hours creating cool logos. Enter Marc Lafleur, who tells his story in all its glamour-less glory, from creating two failed startups to selling his company truLOCAL for $16.8 million after only five years. Complete with all of Lafleur's hard-earned learnings and humiliating mistakes made along the way, this book is full of unconventional tips for first-time founders, advice on how to scale, and life lessons from a guy who realized a long time ago that everything happens for a reason. It doesn’t take someone special to succeed in business. What it takes is the right mindset, becoming self-aware, and the dedication to put your success and goals above everything else. And, as any honest founder would say, a little bit of luck.

Auteur

Marc Lafleur (auteur)

MARC LAFLEUR had holes in his shoes at sixteen. As the only Black kid in an all white Catholic school, life was tough. His entrepreneurial journey didn’t begin until he heard that Snapchat turned down a $3 billion offer from Facebook. That’s when everything changed. By 2016, at the age of twenty-five, he founded truLOCAL— an online marketplace for consumers to connect with local farmers and producers. Over the course of five years—as cofounder and CEO—he grew the business to over sixty employees and expanded across the country. Following a successful pitch on Dragons’ Den, truLOCAL became a runaway success culminating in a $16.8 million acquisition in 2020. Marc was thirty years old at the time.
Today Marc shares his unique perspective on business from the lens of someone who nobody thought would make it. He has been asked to share his knowledge with the likes of Lululemon, Google, FedEx, and various academic institutions. Marc is currently doing keynote talks at conferences across the United States and Canada

Auteur(s) : Marc Lafleur