Summary: B2B - Michael Cunningham

This work offers a summary of the book "B2B: How To Build a Profitable E-Commerce Strategy" by Michael Cunningham.
As the founder and CEO of an international technology consulting firm, Michael Cunningham is well placed to be giving advice about e-commerce. There are huge advantages in B2B e-commerce that have come about thanks to the dynamic marketplace at our fingertips. The trick is, not to hang around. Now is the time to act and get involved, becoming a leader and pioneer rather than a second rate follower. Amongst the many advantages to B2B e-commerce, Cunningham lists the speed and quality of communication between firms, the reduction of transactional expenses, and the increased buying power of the two firms.
This summary helps you take immediate action by outlining the steps you need to take. B2B is a really indispensible guide to incorporating B2B e-commerce into your company’s strategy. Cunningham tells you how to go about things the right way and fast, including advice about how to train your staff, and how to ensure you have a fully integrated plan that is sustainable and effective in the long term.