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Summary: Marketbusters

Review and Analysis of Mcgrath and Macmillan's Book

de BusinessNews Publishing (auteur)
Maison d'édition : Must Read Summaries
octobre 2014
15 pages Téléchargement après achat
4,99 €

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Résumé

The must-read summary of Rita McGrath and Ian MacMillan's book: "Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth".

This complete summary of the ideas from Rita McGrath and Ian MacMillan's book "Marketbusters" explains how a "marketbuster" is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company on the road to high long-term growth. In their book, the authors present their research into the moves and present five approaches that will lead to marketbusters. This summary provides the reader with key business tools to create a future winning strategy.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Marketbusters" and find out how you can develop your strategy to include moves that will change your position in the game forever.

Auteur

Auteur(s) : BusinessNews Publishing

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Caractéristiques

Éditeur : Must Read Summaries

Auteur(s) : BusinessNews Publishing

Publication : 28 octobre 2014

Intérieur : Noir & blanc

Support(s) : Livre numérique eBook [ePub]

Contenu(s) : ePub

Protection(s) : Marquage social (ePub)

Taille(s) : 1,6 Mo (ePub)

Langue(s) : Anglais

Code(s) CLIL : 3190

EAN13 Livre numérique eBook [ePub] : 9782511019597

EAN13 (papier) : 9782511043196

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