Summary: Driving Growth Through Innovation - Robert Tucker

Name: Summary: Driving Growth Through Innovation - Robert Tucker
Brand: Must Read Summaries
SKU: 9782806239822
Price: 6.99 EUR
Availability: InStock
ISBN: 978-2-806-23982-2

de BusinessNews Publishing (auteur)

Maison d'édition : Must Read Summaries

février 2013

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Résumé

This work offers a summary of the book “DRIVING GROWTH THROUGH INNOVATION: How Leading Firms Are Transforming Their Futures by Robert Tucker”.

The best and only way to actually grow a company is to innovate – to offer customers something new. To state the obvious, innovation increases revenues because existing and new customers buy more of what you have to sell. No amount of reengineering or fine-tuning operational efficiencies can have the same impact as innovation. There is literally no other strategy by which a company can steadily increase its revenues and profits except through ongoing innovation.