Summary: Marketing Warfare
Résumé
The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”.
This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military strategies to use in their operations in order to gain a considerable competitive advantage. By following their advice, you can use this approach to defend your business territory and conquer any competitors that threaten your position.
Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your business knowledge
To learn more, read “Marketing Warfare” and start making use of military strategies to get ahead of the competition and gain loyal customers.
This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military strategies to use in their operations in order to gain a considerable competitive advantage. By following their advice, you can use this approach to defend your business territory and conquer any competitors that threaten your position.
Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your business knowledge
To learn more, read “Marketing Warfare” and start making use of military strategies to get ahead of the competition and gain loyal customers.
Auteur
Caractéristiques
Éditeur : Must Read Summaries
Publication : 14 octobre 2014
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 1,29 Mo (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3190
EAN13 Livre numérique eBook [ePub] : 9782511018002
EAN13 (papier) : 9782511047460
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