Summary: Secret Formula
Résumé
The must-read summary of Frederick Allen's book: "Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World".
This complete summary of the ideas from Frederick Allen's book "Secret Formula" tells how Coca-Cola co-founder Robinson and early investor Candler realised early on that their only intellectual property was the trademark name. In his book, the author describes the aggressive marketing campaign that focused on the trademark and branding, which yielded extraordinary results and set the standard for all of its future promotional material. This summary reveals all of the secrets to Coca-Cola's success and how the company's innovation and originality was the key to it becoming the biggest global brand.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Secret Formula" and discover the exciting story behind the world-class company, Coca-Cola.
This complete summary of the ideas from Frederick Allen's book "Secret Formula" tells how Coca-Cola co-founder Robinson and early investor Candler realised early on that their only intellectual property was the trademark name. In his book, the author describes the aggressive marketing campaign that focused on the trademark and branding, which yielded extraordinary results and set the standard for all of its future promotional material. This summary reveals all of the secrets to Coca-Cola's success and how the company's innovation and originality was the key to it becoming the biggest global brand.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Secret Formula" and discover the exciting story behind the world-class company, Coca-Cola.
Auteur
Caractéristiques
Éditeur : Must Read Summaries
Publication : 29 septembre 2014
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 1,25 Mo (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3187
EAN13 Livre numérique eBook [ePub] : 9782511016404
EAN13 (papier) : 9782511045947
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