Summary: How Digital Is Your Business ? - Adrian Slywotzky and David Morrison

This work offers a summary of the book “HOW DIGITAL IS YOUR BUSINESS? Creating The Company Of The Future” by Adrian Slywotzky and David Morrison.
Slyywotzky and Morrison argue persuasively that digital technology should cause every good business to fundamentally re-examine its processes. It’s not enough to have a good website and allow customers to order online. Technology should be exploited to provide more customer information, and to get that information in real time. Technology can do low-value repetitive work – so people can do other tasks that take advantage of their talents. They suggest that there are seven key points to remember in designing and building a digital business model.
How Digital is Your Business? encourages readers to use technology to massively increase customer choice and customization options. Realize that customers are now part of the product design process, and you will save money and create more successful product. Understand that a coherent business technology strategy will take time. Every good strategy should be Fast, both for the customer and for customer feedback, Accurate, Morphable and Externally Focused.
Fundamentally, businesspeople should acknowledge that “The power of your technology is unimportant in itself: what matters is the degree of relevance of your technology to customers’ needs.”