Summary: Brick by Brick
Résumé
The must-read summary of David C. Robertson and Bill Breen's book: "Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry".
This complete summary of the ideas from David C. Robertson and Bill Breen's book "Brick by Brick" explains innovation through the story of the LEGO Group. LEGO was founded in 1932 and through sheer grit and determination it grew into a multi-billion-dollar enterprise. However, at the end of the twentieth century, LEGO found itself fading as the digital world arrived. This summary highlights how LEGO's new management team developed a practical approach to innovation and as a result the company emerged from its near death experience to become one of the world’s fastest-growing and most profitable toy companies.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business
To learn more, read "Brick by Brick" and discover the story behind the world's biggest toy company, LEGO.
This complete summary of the ideas from David C. Robertson and Bill Breen's book "Brick by Brick" explains innovation through the story of the LEGO Group. LEGO was founded in 1932 and through sheer grit and determination it grew into a multi-billion-dollar enterprise. However, at the end of the twentieth century, LEGO found itself fading as the digital world arrived. This summary highlights how LEGO's new management team developed a practical approach to innovation and as a result the company emerged from its near death experience to become one of the world’s fastest-growing and most profitable toy companies.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business
To learn more, read "Brick by Brick" and discover the story behind the world's biggest toy company, LEGO.
Auteur
Caractéristiques
Éditeur : Must Read Summaries
Publication : 28 octobre 2014
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 1,43 Mo (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3660
EAN13 Livre numérique eBook [ePub] : 9782511023990
EAN13 (papier) : 9782511046685
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