Summary: Nike
Résumé
The must-read summary of Julie Strasser and Laurie Becklund's book: "Swoosh: The Unauthorized Story of Nike and the Men Who Played There".
This complete summary of the ideas from Julie Strasser and Laurie Becklund's book "Swoosh" reveals the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful sporting apparel business in the United States. Based on interviews and archival material, this book tells the rise, fall and recovery of Nike. The authors describe the six men who, along with Knight, made the small company a billion-dollar giant.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Swoosh" and discover the story behind Nike's success.
This complete summary of the ideas from Julie Strasser and Laurie Becklund's book "Swoosh" reveals the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful sporting apparel business in the United States. Based on interviews and archival material, this book tells the rise, fall and recovery of Nike. The authors describe the six men who, along with Knight, made the small company a billion-dollar giant.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Swoosh" and discover the story behind Nike's success.
Auteur
Caractéristiques
Éditeur : Must Read Summaries
Publication : 14 octobre 2014
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 1,22 Mo (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3662
EAN13 Livre numérique eBook [ePub] : 9782511018088
EAN13 (papier) : 9782511042748
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