Summary: Naked Conversations
Résumé
The must-read summary of Robert Scoble and Shel Israel's book: "Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers".
This complete summary of the ideas from Robert Scoble and Shel Israel's book "Naked Conversations" shows how blogs changed from being quirky entities for exhibitionists to crossing over into the broader business community. "Blogging" is becoming an extremely effective form of two-way communication between companies and their customers. In their book, the authors explain how blogs make customers feel that they are getting inside information about what's happening inside the corporation. This summary demonstrates how running a blog can prompt conversation between you and your customer and how you can reach out to new customers.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Naked Conversations" and discover how you can use blogging as a powerful communications tool between you and your customers.
This complete summary of the ideas from Robert Scoble and Shel Israel's book "Naked Conversations" shows how blogs changed from being quirky entities for exhibitionists to crossing over into the broader business community. "Blogging" is becoming an extremely effective form of two-way communication between companies and their customers. In their book, the authors explain how blogs make customers feel that they are getting inside information about what's happening inside the corporation. This summary demonstrates how running a blog can prompt conversation between you and your customer and how you can reach out to new customers.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Naked Conversations" and discover how you can use blogging as a powerful communications tool between you and your customers.
Auteur
Caractéristiques
Éditeur : Must Read Summaries
Publication : 29 septembre 2014
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 1,3 Mo (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3929
EAN13 Livre numérique eBook [ePub] : 9782511016190
EAN13 (papier) : 9782511048498
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