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Summary: Smart Pricing

Review and Analysis of Raju and Zhang's Book

de BusinessNews Publishing (auteur)
Maison d'édition : Must Read Summaries
octobre 2014

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Résumé

The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability".

This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at all. In their book, the authors explain that this is a huge mistake as pricing offers an opportunity to move ahead. This summary provides readers with an insight into the possibilities of different pricing strategies and how some of the biggest companies have used them to push their companies forward.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read "Smart Pricing" and discover the key to establishing innovative pricing strategies that create value and capture customers.

Auteur

Auteur(s) : BusinessNews Publishing

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Caractéristiques

Éditeur : Must Read Summaries

Auteur(s) : BusinessNews Publishing

Publication : 28 octobre 2014

Intérieur : Noir & blanc

Support(s) : Livre numérique eBook [ePub]

Contenu(s) : ePub

Protection(s) : Marquage social (ePub)

Taille(s) : 1,37 Mo (ePub)

Langue(s) : Anglais

Code(s) CLIL : 3190

EAN13 Livre numérique eBook [ePub] : 9782511019856

EAN13 (papier) : 9782511042793

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