Summary: Catalyst Code - David Evans and Richard Schmalensee

This work offers a summary of the book “CATALYST CODE: The Strategies Behind the World’s Most Dynamic Companies” by David Evans and Richard Schmalensee.

David Evans is the founder of Market Platform Dynamics, a consulting firm specializing in complex business strategy and business models. He has more than 25 years experience in the payments, software, telecommunications and digital media industries. Richard Schmalensee is the chairman of Market Platform Dynamics and is widely considered to be an authority on market design and structure.

According to Evans and Schmalensee, many of the most successful and profitable companies in the world became that way by acting as “business catalysts” – parties who make their profits by bringing together different and distinct customer groups who interact with each other using the same platform.

In this book, the authors show examples of companies (such as eBay, Amazon.com, Visa, Microsoft, the Wall Street Journal and Google) which have achieved impressive success using this catalyst business strategy. In total, catalysts are the new power brokers of the business world and utilize a strategy which is worth emulating if you can. In Catalyst Code, the authors explain a six-step process to build a successful business catalyst.

Catalyst Code presents an innovative and effective model for businesses in today’s world.