Summary: Trade-Off
Résumé
The must-read summary of Kevin Maney's book: "Trade-Off: Why Some Things Catch On, and Others Don't".
This complete summary of the ideas from Kevin Maney's book "Trade-Off" shows that all of us as consumers are constantly making a choice between products which offer high fidelity and those which offer superior convenience. In his book, the author explains that it is this trade-off between conflicting forces which determines the success or failure of new products and services. This summary demonstrates how you can position yourself at either end of the spectrum in order to develop a successful product.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Trade-Off" and discover the key to offering the best products that consumers will love.
This complete summary of the ideas from Kevin Maney's book "Trade-Off" shows that all of us as consumers are constantly making a choice between products which offer high fidelity and those which offer superior convenience. In his book, the author explains that it is this trade-off between conflicting forces which determines the success or failure of new products and services. This summary demonstrates how you can position yourself at either end of the spectrum in order to develop a successful product.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Trade-Off" and discover the key to offering the best products that consumers will love.
Auteur
Caractéristiques
Éditeur : Must Read Summaries
Publication : 12 novembre 2014
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 1,48 Mo (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3188
EAN13 Livre numérique eBook [ePub] : 9782511022009
EAN13 (papier) : 9782511044193
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