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Summary: Will and Vision

Review and Analysis of Tellis and Golder's Book

de BusinessNews Publishing (auteur)
Maison d'édition : Must Read Summaries
novembre 2014

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Résumé

The must-read summary of Gerard Tellis and Peter Golder's book: "Will and Vision: How Latecomers Grow to Dominate Markets".

This complete summary of the ideas from Gerard Tellis and Peter Golder's book "Will and Vision" raises an interesting question: “Is it better to be first to market with a new product or to delay getting to market until you have a better product?”. In their book, the authors explain how the answer to this question can be found by looking at current market and product category leaders - these tend to be the companies that best harness the five key drivers of long-term success, rather than those who seek a first-mover advantage. This summary demonstrates each of these drivers and why you should exploit them in order to gain lasting success.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Will and Vision" and discover the key to harnessing long-term market leadership.

Auteur

Auteur(s) : BusinessNews Publishing

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Caractéristiques

Éditeur : Must Read Summaries

Auteur(s) : BusinessNews Publishing

Publication : 12 novembre 2014

Intérieur : Noir & blanc

Support(s) : Livre numérique eBook [ePub]

Contenu(s) : ePub

Protection(s) : Marquage social (ePub)

Taille(s) : 1,32 Mo (ePub)

Langue(s) : Anglais

Code(s) CLIL : 3190

EAN13 Livre numérique eBook [ePub] : 9782511022108

EAN13 (papier) : 9782511043172

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