Summary: The End of Marketing as We Know It
Résumé
The must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It".
This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today's consumers have a bewildering array of choices so companies can no longer just sell a product, they have to give people a reason to buy. In this summary, Zyman takes you through his marketing strategies and demonstrates that it is possible to not only position your product, but to re-position that of your competitor. By following his advice, you will learn how to use your marketing strategies to become a part of your customer's world and focus on your central message.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The End of Marketing as We Know It" and learn the secrets behind the art of marketing from Coca Cola's marketing man.
This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today's consumers have a bewildering array of choices so companies can no longer just sell a product, they have to give people a reason to buy. In this summary, Zyman takes you through his marketing strategies and demonstrates that it is possible to not only position your product, but to re-position that of your competitor. By following his advice, you will learn how to use your marketing strategies to become a part of your customer's world and focus on your central message.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The End of Marketing as We Know It" and learn the secrets behind the art of marketing from Coca Cola's marketing man.
Auteur
Caractéristiques
Éditeur : Must Read Summaries
Publication : 14 octobre 2014
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 1,37 Mo (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3187
EAN13 Livre numérique eBook [ePub] : 9782511018378
EAN13 (papier) : 9782511047682
Vous aimerez aussi
Le social selling expliqué à mon boss
Comment développer les ventes en utilisant les médias sociaux
14,99 €
Le travail à domicile dans l'industrie parisienne du vêtement
Thèse complémentaire pour le Doctorat ès lettres, présentée et soutenue le 15 juin 1955
7,49 €
