Résumé
This complete summary of the ideas from C.K. Prahald and Venkat Ramaswamy's book "The Future of Competition" shows how commercial advantage used to be created by manufacturing a better product. Nowadays, value comes from the experiences of customers. In their book, the authors explain the basic principles of co-creation and how businesses can implement them in order to increase the value of consumer products. This summary will teach you how to make co-creation your starting premise, making your business more efficient, your customers more loyal and your profits healthier.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Future of Competition" and find out the key to becoming a forward-thinking company and staying on top in the future.
Auteur
Caractéristiques
Éditeur : Must Read Summaries
Publication : 29 septembre 2014
Intérieur : Noir & blanc
Support(s) : Livre numérique eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 2,1 Mo (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3178
EAN13 Livre numérique eBook [ePub] : 9782511016589
EAN13 (papier) : 9782511048160
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