The Art of Convincing

Ready to take your career to the next level? Find out everything you need to know about persuasive communication with this practical guide.

Communicating persuasively without being manipulative is an art form, and while everybody is capable of mastering this technique, it does take practice and persistence to get it right. This guide will give you all the tools you need to develop your capacity to convince in both a professional and personal environment, as well as to detect and avoid manipulative behaviour.

In 50 minutes you will be able to:
•Become a more persuasive speaker by mastering simple techniques
•Identify the difference between convincing and manipulating, an essential distinction for ethical professional behaviour
•Develop your career by learning to influence others in a subtle, skilful manner

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The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.