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The Competitive Power of the Product Lifecycle
Revolutionise the way you sell your products
United Nations Development Programme
Leading the way to development
Joseph Stiglitz
Nobel Prize-winning economist and information economics pioneer
Business Plan Checklist
Plan your way to business success
Capital Asset Pricing Model
Make smart investment decisions to build a strong portfolio
The Law of Diminishing Returns: Theory and Applications
Understand the fundamentals of economic productivity
McKinsey 7S Framework
Boost business performance, prepare for change and implement effective strategies
Michael Porter's Value Chain
Unlock your company's competitive advantage
The Long Tail Theory for Business
Find your niche and future-proof your business
The Marketing Mix
Master the 4 Ps of marketing
The Peter Principle
Say NO! to incompetence at work
Gestalt Psychology for Marketing and Leadership
Influence customer perceptions and make your advertising more memorable
Freemium
Attract more customers and boost your sales
Parkinson's Law
Master time management and increase productivity
Game Theory
The art of thinking strategically
The Six Sigma Method
Boost quality and consistency in your business