Stefan Wengler

À propos de l'auteur

Professor of Marketing & Sales at Hof University of Applied Sciences (Germany) and experienced management consultant. His expertise covers Sales Excellence, Key Account Management, Customer Journey Analysis, and Digital Sales Transformation. Stefan Wengler earned his doctorate on the economic value of Key Account Management and has published more than 50 books and articles.

The DBA for Key Account Managers
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The DBA for Key Account Managers Key Account Management in Transition: Research, Reflection and Practice for DBAs and Executives

Christophe Fournier, Christine Lai Bennejean, Stefan Wengler

14,99 €